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Summer cool products: "non

"Almost all the big summer cool textile products are OEM, it is an indisputable fact." Spring bamboo home textile company in Ningbo, Zhejiang Jia-Xing Yang, general manager of the needle will be the scene in an interview said, "they will not short-term summer sales, launched a complete product line. "

Of the needle will just ended, in the case of the absence of big industry, became a curtain, mat, mosquito nets enterprises enjoy the stage performances. Has always been the "Bamboo," said Anji group led by dozens of companies participating, completed the new expansion in the domestic market first.

However, capital investment, the overall scale, emphasis and other level, summer cool products companies still wandering in the "non-mainstream" of the edge.

400 million yuan sales volume of luxury

    Ningbo is China's largest production and processing base of straw mats and child. The needle was in, massive Yinzhou mat business tour debut.

    In 2006, Yinzhou District, Rush industry sales in the domestic market of 2.2 billion, in 2007 and 2008, domestic market sales have already been increased to 250 million yuan and 300 million yuan. Ningbo Economic Federation Chairman Lin Chen Zhifu industry sources, domestic industry, the amount of Yinzhou Rush is expected to reach 400 million yuan.

    Even the completion of 400 million yuan sales target, Yinzhou the region's total sales of summer cool products still not arrived in a medium-scale enterprises with annual sales of textile type. Just from the volume point of view, many companies do not want to spend the summer cool products to join the production is not surprising.

    Yinzhou District Huateng Crafts Factory is a rush export-oriented enterprises, a few years ago, more than 95% of this company's products for export. However, the needle in this year's conference, Huateng Crafts Factory has put in the booth on the key domestic consumers like three-piece bed of straw mats, straw cushion, etc..

"In the past, our main export customers like Japan, tatami and other commodities. But now, we must take the domestic market has." Zhu Gaofeng Huateng handicraft factory head told reporters.

As the international economic crisis and the impact of changes in market structure, has been exported-oriented industries in Ningbo rush already Ship up.

"Right now, many of the domestic market has become the main attack Ningbo Rush Enterprises business, from the time the needle can be seen at the signs." Ningbo Lin Chen Zhifu Federation of Industry said the economy.

   This time, Ningbo City, 15 Rush Enterprises to the visiting Shanghai to attend the show. The face of gloomy international economic situation, Chen Zhifu did not hold much hope, "but surprisingly, the Ningbo company signed the final sales contract even close to 100 million yuan."

Why is there such a market? Chen Zhifu explained that the exhibition went to Ningbo enterprises used the "muzzle" to the domestic market. Open and Crafts Co., Ltd. 72 square meter booth, display are a wide range of domestic straw products, and Chinese industry simply played Fiber Technology Co., Ltd. Recruitment agents of domestic regional advertising efforts to enter the domestic market . "There are a business, the newly attracted to the six students all sent to the event site, that is to fully cultivate domestic talent." Chen Zhifu said.

"Overseas markets reduced profit margins, more and more difficult to do business, is to promote transformation of Ningbo Rush the main reason for the enterprise market." Chen Zhifu said, "especially under the current international financial crisis, overseas customers consumption is decreased. Firms have had another find a way out from the 'expansion of domestic demand' in the fuss. "

"Since the beginning, we have reduced export orders two percent, but domestic orders is greatly increased to make up for the export defect." Huateng Crafts Factory Director Zhu Gaofeng said.

In order to better explore the domestic market, Ningbo Rush products introduced many new elements. The past, single species enterprises in Ningbo rush all kinds of new products introduced in recent years. Huateng crafts factory bamboo products introduced just last year, dawn Crafts Co., Ltd., which even has leather products, such as leather pillows, leather seats, leather cushion and so on.

"Rush Products of Ningbo enterprises not only rush, bamboo, rattan, cloth has become a form element." Chen Zhifu impressed by this change.

"Consumer spending habits of the domestic market is more complex to adapt to the market, it is necessary to improve product quality while closely observing market trends, product innovation as much as possible to meet more consumer tastes." Chen Zhifu said.

Can squeeze into the "mainstream market"

In order to squeeze into the mainstream home textiles market, a number of summer cool products company has been making unremitting efforts. However, there is a problem must first be answered: summer cool products market much space is there? The level at which consumer groups focused on the crowd?

If the consumer space is too narrow and cool in the summer production of more products, greater inventory, cash flow, the slower, correspondingly increase the risk of failure.

Ningbo Economic Federation Chairman Lin Chen Zhifu industry calculations to reporters: by 300 million households, the average household consumption of summer cool products, 100 yuan, the total could reach 30 billion yuan.

This means that in summer cool products in China's market share of business is just tip of the iceberg, the huge profit space no one cares. 30 billion yuan of consumption potential of the textile economy as a whole is undoubtedly an attractive figure.

With China's textile increasingly fierce economic competition, many textile companies have been very difficult based solely on the market fall and winter products, rising costs, falling profits, marketing a single model, lack of brand culture and many other problems afflicting the enterprise, they must find a more suitable profit point, and the summer cool products, great market potential, but also to entice them to this market into perspective.

Every year, "51" before and after the advent of the moment is the off-season home textiles, and how to not short off-season trying to think of marketing a business topic.

In a time when many brands do nothing, Menglan, Meng Jie, Triumph and other cool products in the first summer of business opportunities in mining, according to market demand, development and production of silk bamboo mat, mosquito nets, such as the summer travel to be used in bedding, summer cool products gradually occupied "mainstream market" each year, these companies accounted for the entire summer and cool products, home textile product marketing, marketing 60% of the amount realized in the true sense is not short off-season.

Friends of commercial buildings in Beijing, in an interview, Menglan textile salesman, said much of this year's flax mat consumers, this is because flax mat 10 to 15 selected short yarn weaving, the product of breathable, moisture index is far higher than the cotton and mulberry silk, linen plus pectin hypotenuse unique spindle structure, human sweat, the pores will be quickly exported sweat and heat to keep the skin dry and cool. At the same time, flax mat of high moisture, humidity and qualities that can eliminate the mites living space, combined with linen is hidden spice plants, can emit a natural fragrance, this fragrance has a strong growth of bacteria inhibition.

Rollei bedding specialty stores also told reporters head into March, he and his shop has been made only on the mat and mosquito nets million turnover.

Insiders pointed out that in Beijing this year bedding market, and will not be sagging.
About the Author

I am an expert from China Hardware Suppliers, usually analyzes all kind of industries situation, such as window sash pulley , cast iron pulley.

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